I spoke to the New York Observer about the changing nature of the word exclusive.
The article was on whether or not the word is becoming overused and losing it's power. My thoughts:
"Most exclusives get reblogged and aggregated so quickly that readers don’t even remember or notice the original source,” social media strategist Taylor Lorenz explained. She hasn’t “noticed exclusives providing that significant of a bump [in traffic], unless it’s a big blockbuster-type story.”