I recently wrote a white paper studying how 35 top publishers are approaching distributed content and social media platforms for the American Press Institute.
The CEO of Science Inc., a California-based startup incubator, wrote a great Medium post highlighting some of the success People saw on Wishbone this spring.
I launched People's Wishbone account while consulting at Time Inc. and helped set the content strategy for Wishbone and other emerging platforms. It was really cool to be able to work so closely with a growing startup to refine its product and build toward shared goals. You can read a little bit more background on Wishbone on TechCrunch.
My time at Time Inc. reminded me how much I love working with designers and product people. I would love to do more of that in the future.
Didigay did a great feature on how The Hill is using Snapchat to cover the 2016 race. Growing this account has been a fun project for me and I'm honored that the effort has received such wide attention. My favorite quote:
Even though I'm often the one hosting our snap stories, fostering an audience on the platform has been a real team effort in our newsroom.
A few stats that didn't make it into the story:
- The Hill has published over 150 stories on Snapchat since launch this spring consisting of a total of nearly 2,500 individual snaps (pieces of content).
- The Hill's average Snapchat story is about 15 snaps (2-2.5 min long)with a mix of photos and videos.
- The Hill posted a total of 230 snaps throughout WHCD weekend
- The Hill averaged around 75 snaps/day at the conventions.
- We received 15 million views on our DNC coverage alone (ex.) and The Hill's DNC snapchat story completion rate was a record-breaking 96.6%
Working on The Hill's account has been the first time I've run a brand account outside Snapchat Discover and I can't wait to continue to experiment and further grow our audience throughout the remaining campaign season and beyond.
I spoke to Nieman Lab about the impact Snapchat's new Memories product will have on publisher content strategy.
TLDR, I think it will let publishers be creative in the way they repackage older content and will raise the bar overall for what people produce.
I visited the national candy lobby aka the National Confectioners Association and got to take a tour of its giant temperature-controlled candy room.
We ended up shooting the whole interview in the candy room and I learned about top candy trends for #NationalCandyMonth. Scoop: peanut brittle and organic candies are going to be big in 2017.
Pretty sweet job if you ask me.
8i produces photorealistic experiences that I can only describe as jaw dropping. Testing out the demos blew my mind all over again and I can't wait for their work to hit mass market.
I really think VR is ~the future~.
I participated in an attempt to break the record for the Worlds Longest Game of Telephone at the Walters Art Museum in Baltimore this weekend. You can read more about the attempt in this article in the Baltimore Sun.
At the end of the day, the attempt fell short. But it was fun to participate in such a (nearly) historic event nonetheless.
I was up at the NPR offices last night for a live taping of their politics podcast (which you should definitley listen to if you already don't).
While there, I got to fulfill a lifelong dream of hosting my own pretend tiny desk concert. Dream come true.
People magazine recently started a hashtag campaign called #shareyoursize. It encourages women to share photos of themselves with their dress size.
This campaign is problematic for so many reasons I won't get into here, but my joke about Ann Taylor's sizing being notoriously bad made it into the San Diego Tribune.
This afternoon on Twitter I talked about how no media person should ever date another person in media and my comments were quoted in the Daily Caller's daily afternoon media roundup.
My friends and I have a longstanding joke about these roundups that they do, and so it's a true honor to finally be included.
I spoke to the New York Observer about the changing nature of the word exclusive.
The article was on whether or not the word is becoming overused and losing it's power. My thoughts:
"Most exclusives get reblogged and aggregated so quickly that readers don’t even remember or notice the original source,” social media strategist Taylor Lorenz explained. She hasn’t “noticed exclusives providing that significant of a bump [in traffic], unless it’s a big blockbuster-type story.”
Qrunch quinoa veggie burgers make up a solid 40% of my diet. When my local grocery store in Brooklyn stopped carrying them I waged a full-fledged online campaign to bring them back.
After spending half my life #engaging with the Qrunch brand, they were kind enough to name me an ambassador. Can't wait to put this on the wall with my diploma.
It's been a rough couple weeks. I feel so lucky that I was able to spend New Years in Montreal with a bunch of girlfriends.
It was freezing cold and the whole city was covered in snow, but we had the best time. We ate maple snow (which is essentially maple syrup that they pour into snow and roll around a stick), went clubbing, and ate tons of Montreal bagels.
I'm happy to have had such a great start to 2016 and I can't wait to see what this year will bring.
I spent last week out in Los Angeles meeting with people for a project I'm doing for People/Time Inc. I stayed at the Palihouse in Santa Monica which is probably the most instagrammable place I've ever slept at.
I didn't go into the People office in West Hollywood much, but I met with a lot of interesting people and had a lot of thought-stimulating discussions about the internet and the nature of celebrity. Also, I got to go whale watching in Malibu, the weather was A+, and the kombucha flows like water out there.
I spent Halloween weekend over at the Javits center in NYC at Streamcon, which is being billed as "Vidcon East."
I interviewed tons of famous YouTubers, YouNowers, and Vine stars. You can check out my video interviews on People and Entertainment Weekly.
My biggest get was an exclusive interview with Boo, an extremely famous Instagram dog. He was just as snuggly IRL as on insta. In true star form, he changed outfits three times while he was there.
Why does every human on Vine suddenly have one of these?
After months of seeing them online, I finally got to try one.
It was hard to get my balance at first but once I got the hang of it it I never wanted to use my legs to walk again.
I've been freelancing at Refinery 29 for a couple months acting as an interim social media director while I help find them someone to take on the roll full time. So far it's been an awesome experience. I've learned so much and the company is killing it on social.
Tonight R29 threw a huge party in Brooklyn to celebrate its 10 year anniversary and the launch of "29 rooms" an art installation. I was there on the red carpet covering the event on Snapchat. I got to speak to some pretty cool celebs including Drew Barrymore, Dascha Polanco from Orange is the New Black, and Instagram's most famous grandma, Baddiewinkle.
I paid a visit to CNN's studios in DC today. I got a full tour of the newsroom and saw Jake Tapper at work.
Even though I've never really been on TV I think I would do well hosting a show.
Just sayin' CNN.
So this is a weird update to share, but yesterday afternoon I was biking to Whole Foods with my fiancé and we saw a man get stabbed to death.
It was honesty so gruesome I just stood there about 20 feet away watching and taking photos. I wasn't sure how else to react. My partner ran to call 911.
Anyway, I spoke to the Baltimore Sun about the incident. The perpertrator was arrested at the scene and I a gave a full statement to the Baltimore PD. Scary stuff.
Samsung sent a Gear VR to Business Insider today for us to test out.
I tried a couple experiences but weirdly the one I found most compelling was just sitting in a movie theater. It felt so realistic.
I can't wait for these to come out. Apparently this headset is going to be much cheaper than others on the market, so I might even be able to buy one for myself.