TLDR: I am a journalist covering tech and culture.
I'm currently a technology and culture reporter at The Daily Beast where I cover social media, influencers, YouTube teens, and all things Jake Paul.
I previously served as Senior Editor and Director of Emerging Platforms at The Hill where I covered national politics, breaking news, and extremism. I covered the 2016 presidential race on social media and oversaw content strategy for new platforms and products such as Snapchat, Instagram, Facebook Live and 360 degree video. You can read a bit about my work on Snapchat in this recent Digiday article.
Before my brief foray into politics I served as an Executive Producer at People and Entertainment Weekly where I launched INSTANT, a video-first media brand backed by Time Inc. focused on covering internet celebrities.
I also wrote articles about YouTube stars, conducted on-camera interviews for People.com, and provided content strategy for emerging platforms such as Snapchat Discover and Wishbone.
I have consulted for the Daily Mail, Refinery 29, The Atlantic, WordPress, and Maxim. For nearly two years, I also served as Freelance Director of Strategy and Partnerships at Mental Floss, where I built the brand's partnership and syndication network from the ground up.
Before consulting, I was an associate syndication editor at Business Insider where I covered early-stage startups and tech culture. In addition to my reporting, I oversaw syndication partnerships on BI's Tech vertical, managed freelancers, and solicited and edited guest posts and opinion pieces.
Before joining Business Insider, I was Global Head of Social Media and Emerging Platforms at the Daily Mail. I defined the news brand's audience development strategy and launched its presence on social media and emerging networks including Facebook, Twitter, Tumblr, Vine, and Snapchat Discover.
I served as the company's first ever Social Media Editor, and built and managed a team of 10 based in London and NYC. You can read more about my role in an interview with POLITICO Media.
Prior to joining the Daily Mail, I worked at mcgarrybowen (then both AdAge and Adweek's Agency of the Year), where I oversaw social strategy, editorial calendars, and content strategy for client brands. I worked on sponsored brand campaigns for Facebook, Twitter, Tumblr, and Pinterest. In 2012, I helped overhaul Verizon's Facebook strategy and social presence and oversaw social tie ins with the X Factor, NFL, NHL, and IndyCar. I have ghost-tweeted on behalf of Verizon for various sponsored athletes including Alex Ovechkin and IndyCar driver Will Power, and celebrities such as Jessica Alba and Mariah Carey.
In 2011, I helped launch FabFitFun.com, then a beauty, health, and wellness site by Giuliana Rancic, an E! News host. I covered beauty and health news and helped manage the startup's Twitter, Facebook, Tumblr, and Pinterest accounts. (The company later pivoted to a beauty box subscription service.)
I have written for the Daily Dot, BuzzFeed, and many other publications about digital trends and things like Twitter punctuation, Snapchat hacks, and the glory of Pitbull's Facebook page. I currently live in Brooklyn.